Marketing Fit Club 4-Authors

£150.00

Step-by-Step How to Market Your Book
Led by Jan Kiermasz, Digital Marketing Specialist

Category:

Description

WARNING! This is a HANDS-ON workshop designed to teach you how to market your book(s). Only suitable for authors who want to take responsibility for their book sales. 

**Homework is a part of the course
**Prerequisite: At least one digital platform you’ve been using for 30 days minimum 
**Laptops required

 

Aims:

MONTH 1 – “It’s All About the Numbers” 
* learn your numbers / read your analytics
* identify your marketing platforms 
* how to measure your actions
* set realistic targets / find your baseline
* set up your own 6-month spreadsheet from template

 

MONTH 2 – “Understand Your USP”
* Why will people buy your book / how to target them
* Think as a customer, not as an author
* The difference between Features & Benefits
* What makes your books appealing
* Homework to research 5 competitors

 

MONTH 3 – “Competitor Analysis”
* Eye-opening session
* Detailed analysis of homework
* Identify strengths and weaknesses of competitors
* How you can emulate their strengths

 

MONTH 4 – “Marketing Plan Part 1”
* Formalising your research from Month 2 and 3
* Combine targets, USP and competitor analysis
* Develop your personal action-plan 

 

MONTH 5 – “Marketing Plan Part 2”
* Identify the tasks required to carry out the Plan
* Platforms / Alternative income streams
* Specific to-do’s with actions for each
* Minimum 6 months / Maximum 12 months plan
**Added Bonus – Lorna McCann will give PR tips at this session

 

MONTH 6 – “Let’s Look at the Data”
* Analyse your past 4 months’ data
* Identify the patterns
* Make adjustments
* Group discussion – Devil’s Advocate session

** You will receive a Bespoke Guide to Marketing specific to your book and genre. 

All authors on this course will be encouraged to offer suggestions and give feedback to each other throughout each session. 

“Alone we are strong….Together we are stronger”

MAXIMUM CLASS SIZE OF 6 – FIRST COME FIRST SERVED

Payment of £25 due by September 4th to secure your spot. 
Balance of £125 can be paid in a lump sum or £25 per month payable by the 10th of each month. Contact Sue for details.

NO REFUNDS GIVEN

 

DATE 

September 14th

October 12th

November 9th

December 14th

January 11th

February 8th

 

TIME

10:00 – 13:00 

 

LOCATION

Gwersyllt Community Resource Centre
Second Avenue
Gwersyllt
LL11 4ED